Pictured: Me, shortly after watching an episode of Queer Eye and learning how to dress

What is an Ian Sowle?

I have a bachelor’s degree in Psychology. Before anyone asks - I wasn’t sure what to do with it either. I knew that I liked to study people, and to try and understand why they did what they did. Out of college, I was hired at Qualtrics, where I worked in several customer-facing roles before transitioning into UX design.

In these roles, I was afforded the opportunity to do my own (informal, but direct) research, speaking to thousands of users about how and why they interfaced with digital technology. This allowed me to develop a strong and empathetic understanding of “the user”. I’ve worked closely with users from many walks of life, from university professors to the Director of Customer Experience at a major credit card company. Sure, I was paid to guide them through technical issues, but I was also compensated in the form of direct exposure to the user.

With this knowledge, it has become increasingly clear to me that all users share the same story: “I have a job to do, and technology should make it easier for me to do that job.” That might seem obvious to some, but for me, it reveals the truth at the core of my design approach. Technologies are tools, like a hammer or a stovetop — regardless of their potential, they are mostly useless without a confident user to wield them. The goal of designing tools should not be focused on their beauty, novelty, or legacy - but to empower the user to accomplish a task. Those other more decorated outcomes occur naturally if the user empowerment part is done right.

My career experience has equipped me with the ability to understand the needs of any given user, manage my time appropriately, and work with other talented people to produce a finished product that not only improves the user experience, but also looks good doing it!

Skills

I have over 8 years of experience in the tech industry, with skills in:

  • UX/UI design

    • figma

    • research

    • prototyping

    • content design

  • written communication (external & internal)

  • branding (visual & written)

Fun stuff

I watch and play a lot of tennis. My eyeballs and joints might be sore but it hurts in a good way.

I love to sing and take photographs - check out some of my work on this very website you find yourself on right now!

I’m an avid gamer - catch me playing an immersive story-driven single player game where the world actually makes sense and all my goals are achievable.